Behavioural Economics by David Orrell

Behavioural Economics by David OrrellFor centuries, economics was dominated by the idea that we are rational individuals who optimise our own ? utility?. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don? t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ? cognitive biases? with complex effects on decision making, such as

The attack is a brilliant feat of planning and secrecy

when his orphaned granddaughter

who accuses his own brother - now married to his widow - of murdering him

Discover events from the assassination of Caesar to World War I and see the people and events come to life with The Little Book of History

While many thinkers wonder at Swamiji's immense enthusiasm for teaching Indian cooking

The latest entry in DK's bestselling Big Ideas series

Little Kilton

has the genetic propensity to belong to a group

Can Samuel persuade anyone to take this seriously

and what the benefits of friendships are -including mental

is their last hope

driven to prostitution by poverty