Frida Baby Skinsoother

Frida Baby SkinsootherDry, flaky baby skin is no joke. The Skinsoother is a soft silicone massager that loosens flakes and helps baby moisturiser actually absorb, instead of just sitting on top. Gentle enough for newborns, effective enough that you'll wonder how you survived without it.

The angled nozzle means you can actually reach without contorting yourself after a birth

The Fingerbrush slips over your finger so you can clean your bub's gums and first teeth without the drama of a big bulky toothbrush

Ten seconds per tooth

Getting medicine into a sick bub is a contact sport

from the labour and delivery to the recovery ward

The peri bottle is the postpartum essential nobody puts on the registry and then every new mum wonders how she ever lived without one

these boyshort undies are designed for the fourth trimester when comfort is everything and laundry is the enemy

Gentle enough for newborns

The full kit

Give flakes the brush off with our Flake Fixer - the first 3-step system specially designed to fix the flake situation

The one that makes you go "aahhh

Made for tiny mouths from day one