Hooked: How to Build Habit-Forming Products by Nir Eyal

Hooked: How to Build Habit-Forming Products by Nir EyalHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through

why they sometimes hurt

An adventure into the great unknown

and market watchers to face a long-neglected truth: financial systems are inherently fragile and prone to collapse

and a textbook for everyday living

and an appreciation of the quiet life

Margaret Atwood holds a mirror up to our own world

which captures Kissinger's thoughts on the specific challenges that he faced during his tenure as NSA

The application of its wisdom to modern times is both instructive and provocative - for the individual

And their power-packed words impacted some of the major happenings in the world wars

Simone Giertz The world's most entertaining and useless self-help guide from the brilliant mind behind the wildly popular webcomic xkcd and the bestsellers What If

witty and inventive

a ten year-old boy