SKU:9524078142
Essential guide to marketing planning, 4e (eBook)
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Essential guide to marketing planning, 4e (eBook)Overview: Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product. ISBN: 9781292186382 Edition: 4 Publisher: Pearson Format: Digital AU Course: BMKT460
AU Course: 16SMGB214
Overview: From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools
Emphasising computer techniques of analysis
Essentials of Services Marketing
From the Business Plan to Funding the Venture
Students are encouraged to think critically about issues from the perspectives of employee
ISBN: 9781260590364
and From Funding the Venture to Launching
Publisher: Routledge
ERP Implementation Process
selling both merchandise and services
AU Course: BMKT470
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