Marketing 5.0: Technology for Humanity, 1e (eBook)

Marketing 5.0: Technology for Humanity, 1e (eBook)Overview: In Marketing 5. 0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in

Overview: Managing Human Resources gives future managers a solid business understanding of human resource management skills

Overview: Develop your strategic thinking

It brings the mindset

students work through hundreds of short

AU Course: BMIS323

Overview: This introductory 2005 text on air-breathing jet propulsion focuses on the basic operating principles of jet engines and gas turbines

The book presents the advancement in the field of reinforced polymer composites with emphasis on manufacturing techniques

and a focus on emerging trends in HR

Overview: Shigley's Mechanical Engineering Design is intended for students beginning the study of mechanical engineering design

Numerous other chapters cover: synthetic versus natural fiber reinforced plastics

AU Course: BMIS373

AU Course: 21SMCE311