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Incrementality Testing For CRM Audiences: A Practitioners Guide
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Description
Incrementality Testing For CRM Audiences: A Practitioners GuideA panel of marketing experts and practioners discuss practical ways to unlock the value of your first party data.
What to expect: Everything in the executive track is included in this comprehensive track
Lecture : Oct 28
model design
Google and others for incrementality and scale potential
Nov 1 - 11h00 - 14h30 EST | 20h30 - 00h00 IST
✔︎ Assist in addressing current measurement challenges for marketers on the front-lines
read and interpret lift tests on media channels to understand contribution to business KPIs and true ROI of media investments
Gain recognition as a Marketing Attribution Expert
Scale testing using Platform Split Testing tools - A Quick introduction
Courses in this bundle will help you gain actionable insights into your marketing strategies
Dive into this course to explore the crucial considerations for storing and processing your marketing data
equipping you with the knowledge to excel in media experimentation
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