MWAH!™ Deep South Rib Rub

MWAH!™ Deep South Rib RubMWAH! Deep South Short Rib Rub captures the heart of Southern barbecue. Built on kosher salt, sugar, black pepper, cumin, bourbon smoked paprika and super secret spices. It delivers smoky sweet perfection with every shake. Crafted for short ribs, brisket, pork shoulders, and chicken, it forms a rich, caramelized crust that locks in juicy flavor and Southern charm. One shake, one biteand youll know why we call it MWAH!a kiss from the Deep South.

Best spirit to pair it with: A fruity red wine like Zinfandel

delivering that signature char and flavor found in authentic open-fire cooking

Best as a finishing salt

and wild game

or toss it on roasted veggies for a kick of bold flavor

Ideal for charcoal grills

with the heat of habanero pushing your taste buds to the edge

Crafted with certified authentic

or grilled pork

and roasted chicken

season grilled chicken

Whether you’re cooking over an open flame or in your home kitchen