Destination Brands, 3e (eBook)

Destination Brands, 3e (eBook)Overview: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can

and neural networks with Keras and TensorFlow Train and score regression models and binary and multiclass classification models Build facial recognition models and object detection models Build language models that respond to natural-language queries and translate text to other languages Use Cognitive Services to infuse AI into the apps that you write

is the first text of its kind to focus on planning (in addition to event management)

and disposal mechanisms of reinforced polymer composites

Offering an integrated macroscopic/microscopic approach to the subject

Edition: 3

Concepts and techniques presented in a systematic and ordered way make this text accessible to all students

AU Course: AVIA435

energy methods and virtual work set the stage for discussions of airworthiness/airframe loads and stress analysis of aircraft components

emphasizes three core tenets necessary to start an entrepreneurial venture:    Art of using your accumulated experiences along with practical examples to turn any entrepreneurial venture into a success

AU Course: BMKT470

this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events

Real-world stories give learners a better understanding of the world and their place in it