SKU:19811848862
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook)
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook)Overview: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. ISBN: 9781292314990 Edition: 5 Publisher: Pearson Format: Digital AU Course: BMKT120
ISBN: 9781264800223
ISBN: 9781292314990
new case studies
ISBN: 9781292304083
Crucial topics like the channels of distribution
to the carefully developed solutions manual
Overview: Integrated Advertising
The book’s unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management
Solomon’s Consumer Behavior: Buying
AU Course: BMKT493
self-instructive
Overview: This important work provides the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are applied in practice
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