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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook)
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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook)Overview: Now updated with new techniques and even more practical insights, this is the definitive guide to todays most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Managers Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of
ISBN: 9780135416228
AU Course: 20SMRB410
the many advances in curing methods of reinforced polymer composites
It allows outsourcing of manufacturing to other countries and links production in both multinational and smaller enterprises
and a full array of student and instructor resources
deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment
students are guided through all of the key drivers of supply chain performance
Publisher: McGraw Hill
Publisher: Kogan Page
to provide students the tools and knowledge they need to go out and start their own small businesses
he systematically demystifies these powerful technologies
mobile and social media marketing
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