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[LIVE -Aug 2024] Advanced Attribution Crash Course for Executives
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Description
[LIVE -Aug 2024] Advanced Attribution Crash Course for ExecutivesA crash course in Advanced Attribution broken down into 2 sessions aptly designed for executives. Aug 26 & Aug 27 Mon & Tue 11: 00 AM 2: 30 PM ET 8: 30 PM 12: 00 AM IST Format: Live instructor led classes
covering its historical context
model design
Nov 1 - 11h00 - 14h30 EST | 20h30 - 00h00 IST
Geo Incrementality test templates are designed to facilitate end-to-end Geo Incrementality Tests
Google PMAX
Lecture : January 29
Learn how to prepare datasets for various advanced attribution needs
Programmatic Media Expert
Understand impact on cross channel media investments
What is going on
read and interpret lift tests on media channels to understand contribution to business KPIs and true ROI of media investments
Google Shopping
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